Entity work
Review how your business name, category, service area and offers are represented across the pages and sources in scope.
GENERATIVE & ANSWER ENGINE OPTIMIZATION
Build a clearer path from your business to an AI answer.
Generative Engine Optimization (GEO) improves how generative AI systems can understand and cite a brand; Answer Engine Optimization (AEO) structures information to answer questions clearly; Search Engine Optimization (SEO) supports discovery in search engines. Dambru Ads delivers entity work, answer-ready content, citations, local footprint and prompt-level reporting.
A quotable distinction
SEO, AEO and GEO describe related work, not synonyms.
| Approach | Plain-language definition | What the work emphasizes |
|---|---|---|
| SEO | Improving how a page or business is found through search engine results. | Useful pages, technical accessibility, relevance and links from credible sources. |
| AEO | Structuring information so an answer surface can understand and present a direct response. | Clear questions and answers, concise definitions, factual supporting detail and appropriate structured data. |
| GEO | Improving how generative AI systems can identify, understand and cite an entity in generated answers. | Consistent entity information, answer-ready content, source citations and prompt-level observation. |
Read the related GEO/AEO Field Notes article on Dambru's parent site
Services and deliverables
Make the evidence easier to find and use.
Answer-ready content
Structure service pages around real buyer questions, direct definitions and verifiable supporting detail.
Citation opportunities
Track the sources cited in the prompt set and plan legitimate, accurate places where your brand needs clearer evidence.
Local footprint
Review the public location and service-area signals for the markets your business actually serves.
Prompt-level reporting
Use fixed prompts and repeatable notes to distinguish a mention, a citation, an enquiry and a booked meeting.
Credible signals only
No fake reviews, invented mentions, keyword stuffing or promise that a model will provide a specific answer.
FREE AI VISIBILITY AUDIT
Find the first fix before funding the next one.
The free audit tests 100+ buyer prompts and turns the observed gaps into a prioritised written next step.